Your logo is the face your brand. It is a personalized stamp on everything you do. As your company's primary graphical representation, it's what people will remember whenever they think if your brand. A well-designed logo is an essential part of any overall marketing strategy.
Creating an impactful new logo is the first step. Developing a set of brand guidelines will ensure your new identity is represented accurately and consistently. Brand guidelines clearly define how you use your company's logo, as well as what typefaces and other design elements will feature in advertisements, brochures, newsletters, packaging and online communications. Guidelines give your company control over the way other people use your brand, so that your audience immediately associates your product or service with its visual appearance.