Email Marketing and Automation

Reach Your Subscribers Effectively With Optimized Email Marketing

With so much hype around the latest social media and digital marketing platforms, it's easy to overlook one method that is tried and true—Email Marketing. Email is still one of the most cost-effective forms of marketing for all stages of the sales cycle. Successful email marketing should benefit your business and your buyers at the same time. Buyers receive timely and useful information, and you get an opportunity to guide them further down your sales funnel.

Our Approach

Research and Strategy

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Design

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Optimization

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Analysis and Reporting

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Research and Strategy

Before setting up your email signup form, we research information that you might want to ask for, and then use this data to segment and personalize your email campaigns. Focusing on your email marketing campaign will help grab your recipients' attention and direct them towards your desired call-to-action.

Email and Landing Page Design

Our goal when designing emails is the same as when we design websites: To trigger clicks and drive traffic to your site. Once a visitor is at your site, it is vital to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer your customers a consistent user experience for the entire campaign, so that experience drives conversions.

Optimization

We do A/B testing on our email marketing campaigns to measure and optimize your click-through and open rates. A/B testing helps make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.

Reporting

Our email marketing solutions are always focused on driving results. We thoroughly analyze our findings to understand user behaviour surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your users.

Pricing

Basic

$
325
/qtr.

4 emails per year

Campaign and target strategy 
Creative theme development 
Website signup implementation 
A/B split testing 
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Email copywriting (additional $125/qtr.)

Custom landing pages (by quote)

Quarterly reports

Market Leader

$
300
/mo.

12 emails per year

Campaign and target strategy 
Creative theme development 
Website signup implementation 
A/B split testing 
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Email copywriting (additional $125/mo.)

Custom landing pages (by quote)

Monthly reports

Online metrics dashboard

Enterprise

$
550
/mo.

24 emails per year

Campaign and target strategy 
Creative theme development 
Website signup implementation 
A/B split testing 
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Email copywriting (additional $250/mo.)

Custom landing pages (by quote)

Monthly reports

Online metrics dashboard

*Prices on a 12 month term, or a set-up fee of $399 applies.

Email Copywriting

Writing compelling copy for your newsletter will lead to higher open, read and click rates. We have a network of proven freelance copywriters to write focused, engagement copy that converts leads.

Landing Pages

When email marketing and landing pages work together, they get remarkable results. To increase your conversion rate, pair your email campaigns with a landing page. You may be asking, why not just send subscribers to my homepage? Because landing pages cut through the clutter. Your homepage is full of other links, tabs, and images. You don’t want to put any roadblocks in front of a subscriber who just wants to follow through with the call-to-action in the email. That’s why landing pages are so effective. They keep the subscriber focused on the offer from the email and allow them to take immediate action.

Ready to get started?

Ready to start a project or really curious about our process? Drop us a note or give us a call at 250-571-6004; we’re happy to answer all your questions.

Get in touch with us