Search Engine Marketing

Pay-Per-Click (PPC) – Use Google Adwords for your business

PPC is a cost-effective method of advertising on search engines and websites. You only pay when a user clicks on your ad, and you control how much you pay for each click, and you decide how much how you’ll spend per day, week or month.

The most popular PPC platform is Google AdWords. Search advertising appears at the top of Google search results page. Display advertising is the text or graphic advertisement placed on third party webpages.

Our Approach

Discover and Plan

our approach listen icon
arrow icon

Keyword Research

our approach research and plan icon
arrow icon

Budget

our approach execute icon
arrow icon

Copy and Creative

our approach monitor and report icon

Landing Page

our approach listen icon
arrow icon

Execute

our approach research and plan icon
arrow icon

Report

our approach execute icon
arrow icon

Optimize

our approach monitor and report icon

Discovery and Planning

We immerse ourselves in your business. We learn what motivates your users and how they behave across all your digital channels. Once we know what turns your users into paying customers, we build a plan in line with your campaigns goals and objectives.

Keyword Research

We review your current keywords and research your competition to establish the most relevant traffic for the lowest cost.

Establishing a Budget

We review your current keywords and research your competition to establish the most relevant traffic for the lowest cost.

Ad Copy & Creative

Using each keyword, we craft clever and concise search engine ads that target your audience and have a clear call to action.

Landing Page development

Great ads need to take visitors to an amazing landing page. We build an optimized landing page to turn traffic into leads.

Execute

We launch the campaign and start measuring performance.

Report

Our reports are customized to meet your requirements, so you can see where your campaign is succeeding, identify areas for opportunity, and track your Return-on-Investment (ROI) accurately.

Ongoing Improvements

After a campaign has begun, we measure results, apply insights, and continuously optimize and enhance keywords, titles and descriptions

Pricing

Startup

$
325
/mo.

Pro

$
440
/mo.

Business

$
565
/mo.
sem competitor keyword research icon

Research

Competitor research 
check mark icon
check mark icon
check mark icon
Keyword and negative keyword research 
check mark icon
check mark icon
check mark icon
sem setup for ad copy and conversion tracking

Setup

Ad copy 
check mark icon
check mark icon
check mark icon
Conversion tracking 
check mark icon
check mark icon
check mark icon

100

200

400

Google Analytics 
check mark icon
check mark icon
check mark icon
Display ads with banner design included 
x icon
check mark icon
check mark icon
Video and rich media ads 
x icon
x icon
check mark icon
link building icon

Optimization

Optimization updates 
check mark icon
check mark icon
check mark icon
Budget management 
check mark icon
check mark icon
check mark icon
Negative keyword additions 

75

150

300

A/B testing 
check mark icon
check mark icon
check mark icon
monthly reporting icon

Monthly Reporting

Performance Reports 

Weekly

Weekly

Bi-weekly

check mark icon
check mark icon
check mark icon
sem landing page icon

Landing Page

Landing page with conversion signals 
x icon

Quarterly

Monthly

sem budget icon

Budget Requirements

$300 - $999

$1,000 - $2,999

$3,000 - $10,000

Advanced

$
325
/mo.
sem competitor keyword research icon

Research

Competitor research 
check mark icon
Keyword & negative keyword research 
check mark icon
sem setup for ad copy and conversion tracking

Setup

Ad copy 
check mark icon
Conversion tracking 
check mark icon

100

Google Analytics 
check mark icon
Display ads with banner design included 
x icon
Video and rich media ads 
x icon
link building icon

Optimization

Optimization updates 
check mark icon
Budget management 
check mark icon
Negative keyword additions 

150

A/B testing 
check mark icon
monthly reporting icon

Monthly Reporting

Performance Reports 

Weekly

check mark icon
sem landing page icon

Landing Page

Landing page with conversion signals 
x icon
sem budget icon

Budget Requirements

$300 - $999

Pro

$
440
/mo.
sem competitor keyword research icon

Research

Competitor research 
check mark icon
Keyword & negative keyword research 
check mark icon
sem setup for ad copy and conversion tracking

Setup

Ad copy 
check mark icon
Conversion tracking 
check mark icon

200

Google Analytics 
check mark icon
Display ads with banner design included 
check mark icon
Video and rich media ads 
x icon
link building icon

Optimization

Optimization updates 
check mark icon
Budget management 
check mark icon
Negative keyword additions 

75

A/B testing 
check mark icon
monthly reporting icon

Monthly Reporting

Performance Reports 

Weekly

check mark icon
sem landing page icon

Landing Page

Landing page with conversion signals 

Quarterly

sem budget icon

Budget Requirements

$1,000 - $2,999

Advanced

$
565
/mo.
sem competitor keyword research icon

Research

Competitor research 
check mark icon
Keyword & negative keyword research 
check mark icon
sem setup for ad copy and conversion tracking

Setup

Ad copy 
check mark icon
Conversion tracking 
check mark icon

400

Google Analytics 
check mark icon
Display ads with banner design included 
check mark icon
Video and rich media ads 
check mark icon
link building icon

Optimization

Optimization updates 
check mark icon
Budget management 
check mark icon
Negative keyword additions 

300

A/B testing 
check mark icon
monthly reporting icon

Monthly Reporting

Performance Reports 

Bi-Weekly

check mark icon
sem landing page icon

Landing Page

Landing page with conversion signals 

Monthly

sem budget icon

Budget Requirements

$3,000 - $10,000

Ready to get started?

Ready to start a project or really curious about our process? Drop us a note or give us a call at 250-571-6004; we’re happy to answer all your questions.

Get in touch with us